Purpose Driven Design
Every design decision I make starts with why. Your goals, your audience, and the role your brand plays in the real world shape everything we create together. Instead of offering one-size-fits-all packages, the Bullseye Design Day is built around focused, intentional work—aimed directly at what will make the biggest impact for your business right now. You’ll choose a clear design focus for the day, allowing us to work efficiently, thoughtfully, and with purpose:
Website
Design
Design a complete 4–5 page website that is clear, intentional, and aligned with your brand goals. We’ll focus on structure, user experience, and visual hierarchy to ensure your site communicates effectively, guides visitors with ease, and supports the actions you want them to take.
Brand Identity
Design
Create a cohesive visual identity that reflects who you are and how you want to be perceived. This service includes core brand elements such as logo design, color palette, typography, and overall styling—giving you a strong, consistent foundation to use confidently across platforms.
Brand and Website
Refresh
Refine and realign your existing brand and website without starting from scratch. We’ll evaluate what’s working, update visual elements, improve consistency, and strengthen clarity—helping everything feel more cohesive and aligned with your current direction.
Graphic Design
Punchlist
Tackle a focused list of essential design needs that support your brand and marketing efforts. This flexible option allows us to prioritize items like social graphics, PDFs, print materials, presentations, or digital assets and approach them with thoughtful, brand-consistent design.
About SPGD
I’m Shelly Phelps, a graphic designer and visual storyteller with a love for crafting brands that feel alive, grounded, and meaningful. My work blends strategy with creativity, helping businesses express who they are through intentional design that carries emotion, clarity, and purpose.
I believe great design is a form of storytelling—it shapes how people experience your business. Through focused work like the Bullseye Design Day, I help clients cut through the noise, zero in on what matters most, and create design that feels aligned, effective, and built to support real progress.
Latest Projects
Each project is crafted with intention—tailored to the personality, goals, and story of every client. From bold brand identities to polished marketing materials, these designs highlight my commitment to clarity, artistry, and results.
Our Valued Partners
Trusted by These Clients and Collaborators
TESTIMONIALS
"Shelly did a great job interpreting my written description into a perfect visual for my brand! She quickly made minor revisions and gave me multiple versions. Highly recommended!"
Audra Hale-Maddox (Gracious Me)
Can't say enough great things about my experience with Shelly! I had an idea of what I wanted my logo to look like...she really took it over the top for me. Quick turn around time! Her price is so much more affordable than anyone else I got in touch with and her work is amazing! So excited to start this new adventure with a great representation of what my business is about! Thank you Shelly!!
Rauna Barrett (Wanderlust Mercantile)
Shelly literally held my hands (no small feat since I am in California) while she designed my business cards and posters. They are awesome. Had a client come in the shop and she noticed them right away and said how great they were. Thank you Shelly.
Sherry Bray
Shelly created a design for us with perfect vision and insight! We gave her very little to work with and she knew immediately just what we wanted! The design is perfect for our new brand and Mask Dental Studio appreciates her talent and artistry!
Mask Dental Studios
A Commitment to Diversity and Inclusion
In a time when it often feels easier to divide than to listen, I want to be clear about the kind of space this is. This is a place rooted in respect, compassion, and care for one another.
Everyone is welcome here—regardless of race, religion, culture, background, gender, beliefs, or who you love. I believe our differences matter. They deepen our understanding, strengthen our communities, and make the stories we tell richer and more meaningful.
There is no room here for hate, harm, or judgment. What does belong is empathy, curiosity, connection, and a sincere desire to see people thrive.
If you’re here, you belong. You are respected. You are welcome.
One Day. One Clear Target. Real Progress.
Bullseye Design Day
The Bullseye Design Day is a 1-day, done-for-you design intensive built to help you cut through the noise and finally get unstuck. We’ll zero in on your most important design need and make meaningful progress—in a single, focused day.
