Shelly Phelps Design Portfolio
Heal Balanced Medicine
Website + Graphics
I built an ongoing content and marketing strategy for Heal Balanced Medicine, a functional medicine practice with three Oklahoma locations. My work spanned platform-specific social copy, an engagement-first content approach, in-office signage, and website compliance updates, all balancing benefit-forward messaging with a warm, on-brand voice.
Mask Dental Studios
Brand + Website + Graphics
I led a full rebrand for Mask Dental Studio, developing a new visual identity and building out their website from the ground up. My work included logo design, brand guideline development, and a suite of supporting graphic design projects, all crafted to give the practice a polished, modern presence that feels welcoming to patients while standing out in a competitive market.
The Blue Door
Website + Graphics
I completely revamped the website for The Blue Door, a live music venue in Oklahoma known as the "Best Listening Room in Oklahoma," rebuilding the site with new copy, a client-ready FAQ page, and concise artist bios for the full roster—all while preserving the venue's established brand voice and coordinating closely with ownership for accuracy.
Compass Pregnancy Center
Brand + Website + Graphics
I built a full rebrand for Compass Pregnancy Center, developing a new visual identity and a website from the ground up. My work included logo design, brand guideline development, and a suite of supporting graphic design projects, all crafted to give the center a warm, trustworthy presence that reassures the women and families who turn to them for support.
J Ward Solutions
Brand + Website + Graphics
I built a full rebrand for J Ward Solutions, developing a new visual identity and a website from the ground up. The client wanted a brand that felt approachable and a little quirky, so I balanced that personality with the credibility grant writing, funding, and training clients expect, using logo design, brand guidelines, and a suite of supporting graphic design projects to bring it all together into a presence that feels both trustworthy and genuinely fun to work with.
Fannie Jane Ranch
Website + Graphics
I built a new website for Fannie Jane Ranch, a cabin rental property, along with a suite of supporting graphic design projects, working within their existing brand identity to create a polished, cohesive presence online. My work focused on translating their established look and feel into a site and visual materials that felt true to the ranch, giving guests a warm first impression and the owners a professional digital home without straying from the branding they already loved.