About Shelly

I'm Shelly Phelps, a graphic designer and visual storyteller with a love for crafting brands that feel alive, grounded, and meaningful. My work blends strategy with creativity, helping businesses express who they are through intentional design that carries emotion, clarity, and purpose.

After years of working with small business owners and entrepreneurs, I kept noticing the same frustrations. My clients were busy running their businesses, juggling a hundred things at once, and struggling to carve out the time and mental space to focus on their design needs. And without that focused attention, it was hard for them to see the big picture, make confident decisions, and feel truly good about the direction things were heading.

I created Bullseye Done-in-a-Day because I wanted something better for my clients. A process that respected how busy they were, cleared away the noise, and gave them a dedicated day to zero in on what mattered most. No drawn out timelines, no endless back and forth. Just one focused, high energy day where we tackle it together and walk away with something real to show for it.

I believe great design is a form of storytelling. It shapes how people experience your business and when it's done well, it moves people to act. Whether we're building your website, establishing your brand identity, or knocking out a punch list of projects, my goal is always the same. To help you show up with confidence and make real progress toward where you want to go.